Today we are joined on Scrapbook Update by Zanne Koller.
Suzanne “Zanne” Koller is a Marketing professional in the field of internet marketing solutions, content management and web usability in Orlando, Florida since 2000. Zanne is currently working as a freelance Internet Marketing Strategist for Zeno Blue eMarketing. She specializes in website development, redesign, usability and all aspects of internet marketing (banner, email newsletters, search engine optimization, and social media).
Zanne’s Scrapbooking and Mixed Media artwork can be found on her blog Zannedu. Zanne Koller can be contacted at email@example.com, firstname.lastname@example.org. You can also follow her on Facebook or on Twitter.
What is Social Media? Facebook can’t help my business? Social media is a Fad. Twitter is only for young kids. Have you found yourself as a scrapbook store or online retailer, saying these things to yourself? Don’t. Social media is not as scary as you think and it will increase traffic to your Scrapbook business.
There are many definitions of social media. I define it as any content in your voice, third-party content (blogs, articles, etc), pictures and videos that you share online. Let’s focus on the two most popular social media sites. We’ll talk about getting started on Facebook and Twitter, and how these sites can improve business.
You say your scrapbook business already has an email newsletter, and you don’t know why you would need any other form of communication? Because Facebook and Twitter give your customers something that your email blasts don’t: personal interaction. Customers want to be a part of your business. They want to give you suggestions on what they want to buy. They want to know your sales in real time. They want to be able to upload a layout they made with products bought at your store. What better enticement to bring in new customers as testimonials from your existing customers?
Facebook just surpassed 300 Million users and according to iStrategyLabs.com the fastest growing demographic of users are in the 35 to 54 years old. This age group has grown 200% just over the last year, and the 55-year-old age group grew from 1 to 50 Million users in the last 6 months. This is your target demographic, and Facebook and Twitter is where your new and repeat customers are.
Don’t think of Twitter and Facebook as for posting when you are taking your kids to the dentist, what you are eating for dinner or, goodness gracious, any intimate details. (We really don’t want to know!) Think of it as another extension of your marketing plan. Instead of placing a newspaper ad (while readership continues to decline and rates are high) utilize the free tools of social media sites. With “smart phone” applications, users are able to access these social media sites faster than a website.
Set up a Facebook Fan Page under your business name. It will enable to you to list your address, directions and if you have a blog you can set up your Facebook Fan Page to pull from every blog post. If your customers log into Facebook you are saving them time by allowing to see all your business events, new products, and sales in one place. Your customers may post and ask questions, so be sure to log in at least once a day and answer these questions. Don’t set up a “Fan Page” and forget about it. This defeats the purpose. Interaction with your customers makes them feel like an important aspect of your business. They then can “share” your Facebook Fan Page with friends, and so on and so on. This “Fan Page” will eventually be picked up in search engines such as Google, Yahoo, and Bing. So if your brick-and-mortar store doesn’t currently have a website, this can serve a similar purpose.
Start a Twitter account also under your business name and post (called a “Tweet”) at least every other day at least about sales you might be having. Keep in mind that you are limited to 140 characters, so if you want to say more save it for your Facebook page. Search out other scrapbook companies, personalities or interests on Twitter and “follow” them to see what they are “Tweeting” about. This will help you learn what to and what not to say.
I have only scratched the surface of how social media can improve your scrapbook business. Now don’t be afraid. Social media is not a fad! Jump on the bandwagon and increase your customer base!