Comments on: Social Media and its Impact on the Scrapbooking Industry http://www.scrapbookupdate.com/2009/11/06/social-media-and-its-impact-on-the-scrapbooking-industry/ Where scrapbooking means business. Thu, 09 Feb 2012 03:57:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Scraps of My Geek Life :: Scraps of My Geek Life http://www.scrapbookupdate.com/2009/11/06/social-media-and-its-impact-on-the-scrapbooking-industry/comment-page-1/#comment-6168 Scraps of My Geek Life :: Scraps of My Geek Life Fri, 13 Nov 2009 16:47:46 +0000 http://www.scrapbookupdate.com/?p=5365#comment-6168 [...] Social Media and its Impact on the Scrapbooking Industry (scrapbookupdate.com) [...] [...] Social Media and its Impact on the Scrapbooking Industry (scrapbookupdate.com) [...]

]]> By: CarrieAnne http://www.scrapbookupdate.com/2009/11/06/social-media-and-its-impact-on-the-scrapbooking-industry/comment-page-1/#comment-6132 CarrieAnne Fri, 06 Nov 2009 22:02:44 +0000 http://www.scrapbookupdate.com/?p=5365#comment-6132 I couldn't agree with you more Lain. It is quite clear that the days of entrenched corporate driven advertising and isolationist marketing are over. In order to prosper manufacturers must be willing to interact and learn from consumers while forming strong bonds with other manufacturers. Here's to hoping that this type of thinking continues to grow and strengthen the paper crafting industry. I couldn’t agree with you more Lain. It is quite clear that the days of entrenched corporate driven advertising and isolationist marketing are over. In order to prosper manufacturers must be willing to interact and learn from consumers while forming strong bonds with other manufacturers. Here’s to hoping that this type of thinking continues to grow and strengthen the paper crafting industry.

]]> By: Nicole http://www.scrapbookupdate.com/2009/11/06/social-media-and-its-impact-on-the-scrapbooking-industry/comment-page-1/#comment-6129 Nicole Fri, 06 Nov 2009 16:31:02 +0000 http://www.scrapbookupdate.com/?p=5365#comment-6129 Excellent post and excellent points. The very essence of social media and web 2.0 is cooperation and sharing; information, praises, feedback, etc. And woe to the manufacture who doesn't jump on board. That future is here and the typical scrapbooker is intelligent, computer savvy and wants choices and honesty from a manufacturer and product. Maria Bailey wrote an excellent book called Mom 3.0: Marketing with Today's Mothers by Leveraging New Media & Technology...and she expounds on how beneficial it is for companies to market WITH moms/women (who spend $2.1 million per year...) in this new way. As a blogger and a scrapbooker, I hope the major manufactures get on board and realized that the marketing rules have changed! :) Excellent post and excellent points. The very essence of social media and web 2.0 is cooperation and sharing; information, praises, feedback, etc. And woe to the manufacture who doesn’t jump on board. That future is here and the typical scrapbooker is intelligent, computer savvy and wants choices and honesty from a manufacturer and product.

Maria Bailey wrote an excellent book called Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology…and she expounds on how beneficial it is for companies to market WITH moms/women (who spend $2.1 million per year…) in this new way.

As a blogger and a scrapbooker, I hope the major manufactures get on board and realized that the marketing rules have changed! :)

]]> By: Maya http://www.scrapbookupdate.com/2009/11/06/social-media-and-its-impact-on-the-scrapbooking-industry/comment-page-1/#comment-6127 Maya Fri, 06 Nov 2009 15:44:46 +0000 http://www.scrapbookupdate.com/?p=5365#comment-6127 I am excited to see the cooperation instead of competition is becoming recognized as a powerful tool whereby we can all be more successful. As a digital store owner (Scrapbookgraphics.com) and designer myself, I know for a fact (seeing behind the scenes sales figures) that when our designers are working as a team instead of competing against one another, we all benefit! I believe this also holds true on a larger scale and I have always been open to working together with other site owners towards co-creative projects. Unfortunately, this usually takes stripping away a lot of habital behaviors that we have been conditioned by, as the world of the "big boys" and corporate America is all about climbing to the top competitively. Most of us are women thought, and I'm thinking that while this sometimes brings a whole new bag of challenges, that generally speaking we are much more receptive to working together than fighting out amongst ourselves. I am excited to see the cooperation instead of competition is becoming recognized as a powerful tool whereby we can all be more successful. As a digital store owner (Scrapbookgraphics.com) and designer myself, I know for a fact (seeing behind the scenes sales figures) that when our designers are working as a team instead of competing against one another, we all benefit! I believe this also holds true on a larger scale and I have always been open to working together with other site owners towards co-creative projects. Unfortunately, this usually takes stripping away a lot of habital behaviors that we have been conditioned by, as the world of the “big boys” and corporate America is all about climbing to the top competitively.

Most of us are women thought, and I’m thinking that while this sometimes brings a whole new bag of challenges, that generally speaking we are much more receptive to working together than fighting out amongst ourselves.

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