American Crafts Buys Pebbles

American Crafts announced today it has acquired Pebbles, Inc, effective immediately.

Pebbles will continue to operate under the American Crafts umbrella as a separate brand. Current Pebbles products will be continued and new ones will be introduced in the future.

Brenda Birrell founded Pebbles in 2001 as an extension of the Pebbles in my Pocket retail stores, located in Orem, Salt Lake City and St. George, Utah.  Birrell is retaining the retail stores and plans to focus on managing them. She says she believes that American Crafts will continue her goal of allowing people an easy way to preserve memories and strengthen relationships:

I feel good knowing American Crafts will move that initiative forward. When we made the decision to sell Pebbles to focus on managing our retail stores, American Crafts immediately came to mind as the perfect fit.

According to the press statement about the acquisition from American Crafts,  the core members of the Pebbles design team will be continuing with the company to ensure the company’s signature “simple, cute and fun” look remains unchanged.

American Crafts President Jeff Mitchell says that Pebbles will be a great complement to the current American Crafts brand:

We consider Brenda a longtime friend and recognize the tremendous contributions she has made as a pioneer in scrapbooking. We think the line of products she and her designers have created nicely complements American Crafts’ product lines. We’re excited to add Pebbles to the mix and offer an even greater selection of high-quality craft supplies.

Pebbles products are available for consumer purchase on the Pebbles web site,, as well as from major scrapbook retailers such as and and local scrapbook retailers.  Retailers interested in ordering Pebbles products for their stores can contact American Crafts at 800.879.5185.


  1. American Crafts Acquires Pink Paislee, Heidi Swapp Brands - December 2, 2013

    […] Founded in 1994 as a pen manufacturer before transitioning to becoming a scrapbooking manufacturer, American Crafts has been growing by leaps and bounds the past five years. This is the company’s second acquisition in 2013, following the acquisition in July of Imaginisce. 2013 also saw the debut of the Maggie Holmes signature line for Crate Paper, and the huge debut of Becky Higgins’ Project Life as a wholesale product under the American Crafts umbrella. Crate Paper was acquired in 2011, along with the licensing rights to Studio Calico’s products, and the launch of Amy Tan’s signature line Amy Tangerine also made a huge splash that year. In 2010, Elizabeth Kartchner launched the popular “Dear Lizzy” signature line for American Crafts. The string of expansion started back in 2009, with the acquisition of Pebbles. […]

  2. American Crafts to Produce Studio Calico Lines | Scrapbook Update - July 24, 2014

    […] such as its Thicker line of alphabet stickers, pens, albums, and paper collections. In 2009, American Crafts purchased the Pebbles line of products, and they also launched a signature line of products by Amy Tangerine at CHA Summer […]

Let us know your thoughts!

This site uses Akismet to reduce spam. Learn how your comment data is processed.