Archive | October 1, 2009

American Crafts Buys Pebbles

American Crafts announced today it has acquired Pebbles, Inc, effective immediately.

Pebbles will continue to operate under the American Crafts umbrella as a separate brand. Current Pebbles products will be continued and new ones will be introduced in the future.

Brenda Birrell founded Pebbles in 2001 as an extension of the Pebbles in my Pocket retail stores, located in Orem, Salt Lake City and St. George, Utah.  Birrell is retaining the retail stores and plans to focus on managing them. She says she believes that American Crafts will continue her goal of allowing people an easy way to preserve memories and strengthen relationships:

I feel good knowing American Crafts will move that initiative forward. When we made the decision to sell Pebbles to focus on managing our retail stores, American Crafts immediately came to mind as the perfect fit.

According to the press statement about the acquisition from American Crafts,  the core members of the Pebbles design team will be continuing with the company to ensure the company’s signature “simple, cute and fun” look remains unchanged.

American Crafts President Jeff Mitchell says that Pebbles will be a great complement to the current American Crafts brand:

We consider Brenda a longtime friend and recognize the tremendous contributions she has made as a pioneer in scrapbooking. We think the line of products she and her designers have created nicely complements American Crafts’ product lines. We’re excited to add Pebbles to the mix and offer an even greater selection of high-quality craft supplies.

Pebbles products are available for consumer purchase on the Pebbles web site,, as well as from major scrapbook retailers such as and and local scrapbook retailers.  Retailers interested in ordering Pebbles products for their stores can contact American Crafts at 800.879.5185.


CHA To Bring Supershow to Anaheim in 2010

The Craft & Hobby Association announced today that it will be bringing its consumer Craft Supershow to Anaheim in conjunction with the CHA Winter 2010 trade show. CHA originated the Craft Supershow event at the CHA Summer trade show in Orlando this past July to resounding success.

The Anaheim Craft Supershow will take place on Friday, January 22nd from Noon-8pm PST, and on Saturday January 23rd from 10am-6pm PST at the Anaheim Convention Center. The CHA Winter 2010 trade show floor opens on Sunday, January 24th, with education beginning the day before. Tickets will cost $15/day, or $20 for two days. Children under 10 will be admitted free with a paying adult.

The objective of the Supershows, as described by CHA is:

…to provide cross-promotional opportunities for crafters where knitters can get hooked on scrapbooking, scrapbookers can try quilting, quilters can experiment with beading, and so on. The formula works as demonstrated through Orlando SuperShow attendees who reported 63 percent tried a new craft at the SuperShow and 85 percent were planning a purchase relative to trying a new craft.

The Orlando CHA Craft Supershow sold 9,000 tickets, with CHA reporting that 78% of the attendees were from Florida. The other 22% of the attendees were drawn from a total 48 states and 18 different countries. CHA is anticipating 10-12,000 attendees for the Anaheim Supershow.

“CHA looks forward to introducing another successful Craft SuperShow in Anaheim,” explained Steve Berger, CHA President & CEO. “Based on our success in Orlando, we know we can provide crafters not only with the products and crafts they want, but by introducing crafters to a new, broad range of crafts we have an opportunity to incrementally grow the entire craft and hobby industry.”

More information on the CHA Craft Supershow in Anaheim is available on the Supershow website.