There’s been a lot of adjustment being made lately in the home party industry because of the changing lifestyles of American families. Women (who make up most home party customers) don’t have the time anymore to attend home party events frequently for companies like Stampin’ Up!, Tupperware, and PartyLite. In the scrapbook industry, we’ve definitely seen companies struggle financially as a result of this shift. Most notably, Creative Memories filed bankruptcy last year partially due to declining sales.
Many home party companies have dealt with this by beginning offering their customers online shopping with their consultants, a more convenient option for customers with busy schedules. Now, in an interesting move, Shutterfly is attempting the reverse marketing move – shifting from online sales to home parties, at least for a single upcoming event.
Shutterfly is currently accepting applications for hosts for in-home parties to take place on November 7th, promoting its photo book and holiday card products for the holidays. Party hosts and guests (up to 14) will receive a free 8×8 photo book and a pack of holiday cards. Shutterfly is partnering with a site called House Party to offer party-planning services to their party hosts.
This concept is 180 degrees from what has been happening in the home party industry. It will be interesting to see if it is a success for them, or if they make these events a regular marketing tool.