Trade Association & Trade Show News Briefs

Today we have an assortment of information related to the trade associations and shows to bring to Scrapbook Update’s readers:

CHA puts up Winter Show website

CHA has transformed their website from displaying information about the recently-completed summer show to the winter show upcoming in January 2010. The new site has a cleaner “web 2.0” look and contains (among other things) the following important information about the CHA-Winter show:

  • Registration will open in October for attendees
  • Early Bird pricing for exhibitors is available through September 18th
  • CHA is offering special deals to new exhibitors or to previous exhibitors who increase their booth size
  • Lodging reservations are now available

CCHA gets new Director of Operations

The Canadian Craft & Hobby Association’s Board of Directors has appointed a new Director of Operations for the organization. Paula Jones, the new CCHA Director of Operations, was a co-founder of Canadian scrapbook distributor Open Page and is that company’s former Director of Education and Marketing. Jones believes she has a lot to offer the Canadian crafts industry in her new position:

My paper crafting industry background has helped me develop many essential business skills and connections that I am eager to apply in other areas of the craft and hobby industry. I see my appointment as Director of Operations as a great opportunity to bring the various categories of the association together as a force to excite, energize and engage all levels of the Canadian crafting industry; from manufactures and retailers right through to the consumer.

The CCHA is also relocating its headquarters to Orangeville, Ontario. The group’s new contact information is: 633419 Hwy 10 N, Mono Plaza, PO Box 101, Orangeville, Ontario, L9W 2Z5, Phone 519-940-5969, email:

For those unfamiliar with it, the CCHA is a non-profit organization founded in 1978. The association is currently restructuring its activities, programs and member benefits. Details will be announced on their new website and at the annual general meetings to members in Toronto October 19th at the Brampton Courtyard Marriott and in Calgary October 26th at the Best Western Port “o” Call near the airport. Current and prospective CCHA members and other industry-related businesses are all eligible to attend.

Memory Trade Show coming to Utah?

A Memory Trade Show had been previously announced to take place in the South Towne Exposition Center in Sandy, Utah on September 15th & 16th. Now, according to the show’s website, that event has been postponed until sometime in 2010.

The Memory Trade Show’s organizers lay out plans on their website for twice-yearly trade shows to take place in Sandy, near the concentration of scrapbook companies in the Salt Lake City area. The show’s stated goals are to be less expensive than other trade shows (mainly CHA) and also to integrate the scrapbook market with the photography and genealogy markets (although no plan for doing that is given).

Whether this show would actually be cheaper for attendees is up for debate. For local companies in the Salt Lake area who exhibited, or for buyers from that area, it would undoubtedly be less expensive because of being a local show and the exhibiting rates being lower than other shows. However to be a success as a trade show the event would have to draw attendees (in particular, buyers) from outside the Salt Lake area. For those attendees the math starts to get more difficult.

In my research, airfare to Salt Lake City appears more expensive than the recent CHA destinations of Anaheim and Orlando due to the smaller airport. Also, attendance at an event in the Salt Lake area would almost certainly require a car rental – an expense that can be avoided at the recent CHA destinations due to the availability of airport shuttles and convention center shuttles. Hotel rates look fairly comparable for Sandy and the other destinations (due to convention discounts offered at the CHA hotels), so there is no savings to be had there in Sandy.

Will buyers pay a premium in travel expenses to attend an event in Utah? Only time will tell. But the show will have to prove to buyers that it has something to offer to get them to either pay to travel in addition to their CHA trips, or get them to switch their buying away from CHA. This will be especially true if the manufacturers continue to introduce their new product on the schedule created by the CHA shows. If there is nothing new to see at this new show, and market cycles dictate that stores do their buying at other times of the year, then this show has a real uphill battle to fight to prove its usefulness.

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