Duncan Enterprises, the company behind brand names such as Scribbles and Crafty Chica, has announced that effective July 25th it will change its name to iLoveToCreate, a Duncan Enterprises Company.
The company was founded in 1946 as Duncan Ceramics by Erma Duncan, and remains privately-held and family owned. It is based on Fresno, California. It’s core brands include Duncan Ceramic Arts, Tulip Fashion Art, Aleene’s Crafting Adhesives, Crafty Chica and ilovetocreate.com.
“Our business is strong and it will only continue to grow stronger,” said Larry R. Duncan, President & CEO and grandson of the founder. “We ended our fiscal year with double-digit growth over the previous year and our projections predict continued growth. Our team is absolutely dedicated to success; that dedication has allowed the company to remain family-owned and private for 63 years and counting!”
So why the change of name for such an established company? Duncan explains:
I believe that our new business name will support our continued growth and diversification while also allowing us to more distinctly promote our brands in the marketplace. Our overarching goal is to be the best in the world at developing proprietary new product lines that ignite consumers’ creativity and I am confident that this change will dramatically affect our ability to achieve success.