A public relations representative acting on behalf of Provo Craft has issued the following statement to Scrapbook Update about the question of whether being loaded onto the upcoming Gypsy electronic device erases Cricut cartridges:
Many have speculated that using a cartridge with Gypsy will wipe the content from the Cricut Cartridge. This is not the case. Users that buy Gypsy will be able to use any of their cartridges with their Gypsy OR any Cricut machine.
This statement clearly conflicts with the impression that was left with the focus group that was used for the product, and also with what at least one person was told by Provo Craft’s customer service today.
Provo Craft is apparently continuing to adhere to their marketing plan for the release of the Gypsy, which calls for the machine to not be actually “revealed” until the 27th, and thus are declining to release any concrete details about the operation of the machine to put to rest customer questions about this issue.
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About Nancy Nally
Well I really hope this is the case! For all the details I guess we will have to wait and see….(I’m impatient)
Hi Nancy, my name is Denise Rolfe and I’m the Market Research Director at Provo Craft. My team conducted several focus groups for Gypsy before it was launched, in an effort to test the product, and improve it based on customer feedback. One of the “concepts” was to transfer your content from your cartridge to your Gypsy (addressing copyright issues). This wasn’t something our focus group attendees were comfortable with, so we changed the product. The point of our focus groups is to make sure our products are as relevant and helpful as possible to the people that will be using these products. We asked everyone who attended to please not share what was discussed in these groups because the product a)hadn’t been launched, and b)the product would grow and evolve and we didn’t want to cause any confusion when the product changed. Just wanted to explain why I think there has been some confusion, as it relates to those who attended my focus groups. If customer service miscommunicated this, then I apologize on behalf of Provo Craft. Thanks, Denise
I remember a survey that came out a while ago looking for a name for this “Gypsy”. Don’t recall if there was going to be a “gift” for the ones that picked the name “Gypsy” or not. Could you enlighten me about this. Thanks,
Hi Marilyn, we did have a survey regarding the Gypsy name. Our offer for taking the survey was a drawing for a free cartridge – we did not set it up to reward those that picked the winning name. Good idea though, I’ll sure to remember it next time we have a vote. Thanks, Denise Rolfe
Well…the 27th is here..and guess what?!?! No Gypsy reveal. What a bummer. I woke up this morning with hopes of finally seeing this thing and all they did was reset the countdown clock for another 2 days! I’m a bit annoyed after all the hype they had out there.
I’m looking forward to seeing it too but can be patient. Only 5 hours to go….