Northridge Media announced today that Ana Cabrera has joined the company as their Director of Online & Social Media. Northridge Media is the publisher of Scrapbook Trends, Simply Handmade, Cards, and Bead Trends. Cabrera, who was the Social Media Manager at CK Media, had been one of the casualties of the layoffs that followed that company’s purchase by New Track Media last week.
Cabrera will be overseeing a major expansion of Northridge Media’s online properties for all of its print titles. This will include expanding the company’s blogging, social media presence (Facebook and Twitter), editorial presence, and online communities. Northridge recently began offering subscriptions to online versions of its publications.