Archive | July, 2009

Northridge Media to Fulfill Memory Makers Subscriptions

Scrapbook Trends logo smallNorthridge Media announced today that they will be fulfilling the remaining Memory Makers subscriptions. Memory Makers, a publication of F+W Media, is ceasing publication after its Sept/Oct 2009 issue. Northridge Media is the publisher of Scrapbook Trends, Cards, Simply Handmade, Bead Trends, and Scrapbook Trends Idea Books.

Memory Makers subscriptions will be fulfilled by Northridge Media with unlimited access to the complete online editions of all five Northridge Media publications from now through the remainder of subscribers’ Memory Makers subscription.

Editor’s Note: Please note that these instructions are provided solely as a courtesy to Scrapbook Update’s readers. Scrapbook Update is an independent news site that is owned by Balalaberry Media LLC, and is not affiliated in any way with Northridge Media or with F+W Media. If you have questions or concerns about converting your subscription you will have to contact those companies directly.

To convert a Memory Makers subscription to Northridge Media, follow these instructions:
1. Go to by Sep. 30, 2009.
2. Follow the easy instructions for Memory Makers subscribers.
3. Subscribers will be able to immediately access their new online subscriptions to Scrapbook Trends, CARDS, Simply Handmade, Bead Trends, and Scrapbook Trends Idea Books with their email address and password.
4. Visit the Northridge Media homepage ( each month to log in and access your latest

Please send any questions about your subscription or the conversion process to

Memory Makers readers who are not currently subscribers are being offered a special introductory offer of 50% off any Northridge Media subscription by visiting  by Sep. 30, 2009 and using the coupon code “memorymakers”.

Scrapbook Trends Editor-in-Chief Pam Baird shared her thoughts on the new arrangement for Memory Makers subscribers:

We are so delighted to welcome Memory Makers readers to the Northridge Media family. We are excited to get to know them and hope they have fun getting to know us! We are committed to bringing our readers the inspiration they are looking for to preserve their memories and create art with layouts, cards, mini albums, home décor, handmade gifts, craft projects, jewelry items, and more. We love to celebrate and showcase one-of-a-kind handmade items created by our readers, who are the focus of Northridge Media. Our publications are filled with beautifully photographed projects, tips & techniques, step-by-step instructions, and informative articles that will keep their creativity coming every month!

For their part, F+W stressed that they aren’t abandoning the crafts market after the shut down of Memory Makers. Sara Domville, President of F+W Media, explained:

The Crafts Community at F+W Media continues to be an important and valued part of the Company’s overall business. We will continue to grow our online presence, as well as publish inspirational scrapbooking books under the Memory Makers Books imprint, and produce the popular Great American Scrapbook Conventions. Additionally, we will continue to support and grow in other areas within the craft category, including mixed media, sewing, and quilting, where we publish more than 60 books each year.


Paperclipping Newsbreak CHA Taping Change, Guests Announced

Paperclipping Newsbreak, with Noell Hyman and I and a panel of guests discussing the events of the show, has changed the taping schedule for our CHA show. Please note the new time and location below!

Here is the new taping information:

Date & Time: Wednesday, July 29th at 7:30pm

Location: Embassy Suites International Drive South/Convention Center Atrium, 8978 International Drive

Special Guests: Lain Ehmann, Angie Lucas and Ana Cabrera

Yes, we are having some huge special guests – Lain Ehmann, Angie Lucas and Ana Cabrera are all going to be there to give Paperclipping Newsbreak listeners their thoughts on what they’ve seen at the CHA-Summer show. Please feel free to come by and join us for the discussion!

[Special thanks to our original hosts for the event, Scrapbook Business Magazine in booth #328. We appreciate their offer of hospitality but the logistics of trying to haul all the equipment to the show floor just started to get too complicated.]


Duncan Enterprises Changes Name to iLoveToCreate

Duncan Enterprises, the company behind brand names such as Scribbles and Crafty Chica, has announced that effective July 25th it will change its name to iLoveToCreate, a Duncan Enterprises Company.

The company was founded in 1946 as Duncan Ceramics by Erma Duncan, and remains privately-held and family owned. It is based on Fresno, California. It’s core brands include Duncan Ceramic Arts, Tulip Fashion Art, Aleene’s Crafting Adhesives, Crafty Chica and

“Our business is strong and it will only continue to grow stronger,” said Larry R. Duncan, President & CEO  and grandson of the founder.  “We ended our fiscal year with double-digit growth over the previous year and  our projections predict continued growth.  Our team is absolutely dedicated to success; that dedication has allowed the company to remain family-owned and private for 63 years and counting!”

So why the change of name for such an established company? Duncan explains:

I believe that our new business name will support our continued growth and diversification while also  allowing us to more distinctly promote our brands in the marketplace. Our overarching goal  is to be the best in the world at developing proprietary new product lines that ignite consumers’ creativity and  I am confident that this change will dramatically affect our ability to achieve success.

iLoveToCreate celebrity crafter, Crafty Chica Kathy Cano-Murillo, will be making an appearance at the CHA Craft Supershow in Orlando next week.


Jennafer Martin named Editor-in-Chief of Creating Keepsakes

Jennafer MartinJennafer Martin, the former editor-in-chief of Digital Scrapbooking and Simple Scrapbooks magazines, has been named editor-in-chief of Creating Keepsakes magazine. Former editor Brian Tippetts was let go in the round of layoffs that occurred the day the sale of CK Media to New Track Media was finalized.

Martin has been with the company since 2001. She first was the managing editor of Crafts, and worked on its transformation into PaperCrafts magazine. Then this year, after the closure of Digital Scrapbooking and Simple Scrapbooks by the company, Martin was given charge of the company’s Special Issue and New Media divisions.

Brittany Beattie will continue as Managing Editor of Creating Keepsakes under Martin.

Martin had this to say to Scrapbook Update about the future for Creating Keepsakes under her leadership:

I’m very excited about the opportunity to take the helm of this leading scrapbook publication and to work with its passionate, talented staff, contributors and readers. I know how difficult the last couple of years have been for the economy, publishing and the scrapbook industry, but I also know that despite those difficulties, the importance of telling our stories has not diminished and interest in scrapbooking continues to be strong. I look forward to continuing the CK’s mission to help readers bring memories to life in fun, creative ways, especially under our new parent company, New Track Media whose focus on strong brands focused on the customer has already providing strong synergies and is sure to provide strong possibilities as well.