Here’s a collection of links that have crossed my desk recently that are relevant to scrapbook businesses:
How To Photograph Your Product To Enhance Your Online Sales In Four Easy Steps (Digital Photography School) – Whether you are a crafter selling on Etsy or a store or manufacturer, it can never hurt to improve your product photography skills. These tips aren’t just for those with fancy equipment – they can help even point-and-shoot owners.
72 Stunning Business Cards That Will Blow You Away (Freelance Switch) – If you need inspiration for your next business card, this collection will give you plenty of food for your creativity. These aren’t your father’s business cards!
Get The Most Out Of Your Welcome Email (iMedia Connection) – All retailers should have an email newsletter, and this article explains the importance of the first email contact with a new sign-up to your mailing list, and how to get the most out of that “welcome” email.
What Social Media Isn’t (Social Media Explorer) – As big a fan as I am of social media, there are limits to what it can do. It can’t work miracles. Social Media Explorer gets very blunt about what you can’t expect social media to do for your company.