Archive | June 12, 2009

CHA Supershow Billboards Up In Orlando Area

CHA is apparently not relying on traditional craft advertising channels to spread the word about the upcoming Craft Supershow in Orlando. Kizer and Bender have a photo up on their (fabulous) blog showing a picture of a billboard on I-4 in Florida advertising the CHA Supershow coming up next month. For those not familiar with Florida’s roadways, I-4 is the main NE-SE artery that bisects the middle of the peninsula from Daytona Beach to Tampa, passing through the heart of Orlando on its way across the state. The convention center sits at the intersection of I-4 and the Beachline Expressway in Orlando.

Georganne Bender shared with me what she learned from CHA about the billboards. She says the billboards started running on June 8th for 8 weeks and that there are 3 of them – 2 on I-4, and 1 on the 408.

In addition to the billboards, Bender says that CHA is going to be running 20 outdoor posters in Central Florida that are 10×30, starting on July 6th. Then, starting on July 20th, there will also be countdown ads running on Outdoor Digital boards in the area.

Also, in case you missed the earlier post about it – if you are a retailer attending CHA next month, Kizer and Bender are on the slate of experts offering free consultations at the show. See the full article for all the details!


Renee Pearson Launching New Web Class

Digital scrapbooking expert Renee Pearson is launching her first online class at her new website, Renee Pearson Digital Training. The four week class, “Just The Basics, Ma’am“, will start June 25th. Until June 19th, Renee is offering a special registration price of $40 for the site’s debut class.

“Just The Basics, Ma’am” is a beginning digital scrapbooking course. Lessons are delivered via high-definition video, and the class also includes free digital kits, scheduled live chats and discussion and support forums. Students will have continued access to the instructional videos after the conclusion of the course. Topics that will be covered in the course include:

  • Introduction to Photoshop Elements
  • Using quickpages and layered templates
  • Creating quickpages and layered templates
  • Adding digital embellishments
  • Understanding brushes and layer masks

Many of these are similar topics to what she has previously taught online in her wonderful Big Picture Scrapbooking classes. The addition of HD video to her teaching tools should be very exciting, and make for even more informative and easy-to-follow classes!

In addition to the classes being offered on the site, Renee is also offering some free resources for scrapbookers. In the Study Hall section of the site, she offers several free tutorial videos on using Photoshop Elements and Photoshop, and there are also some free digital downloads. (A free registration as a member of her site is required to view the free resource areas.)