Archive | June, 2009

Donna Salazar Leaving Prima To Design Signature Line

Donna Salazar announced on her blog in mid-June that she has departed her design position at Prima to design a signature line of her own. Salazar’s new company will remain anonymous until a CHA-Summer announcement, apparently. She indicated, however, that she will continue to appear in the monthly Prima Studio videos.

Her new logo will consist of her signature and her name printed on labeler tape:

Donna Salazar logo

Salazar posted some sneak peeks of the new products a few days ago. It appears the look will be very vintage in style, in line with much of the current trend in scrapbooking.

Update: Salazar has announced the name of the company she is designing for. Read the Scrapbook Update story about it.


Customer Service Rep – Anna Griffin

The following scrapbook-related job is listed as currently available:

Customer Service Representative – Anna Griffin (Atlanta, GA):

Anna Griffin Inc. is seeking a Customer Service Representative for its Atlanta, GA headquarters. The position is full-time, 8-5 M-F, and pays $15/hr plus benefits.

Responsibilities include taking inbound phone calls and answering consumer questions about products, taking orders from wholesale customers, checking product availability, and processing payments.

Qualified applicants should have at least two years experience in customer service or have a college degree in accounting or bookkeeping. Strong computer skills are required, including proficiency in MS Word, Excel and Outlook. Experience with EDI is a plus.


Don’t Forget Paperclipping Newsbreak Live!

Don’t forget to catch the live taping of Paperclipping Newsbreak on Monday at 1pm eastern time. Noell Hyman and I will be talking about the latest scrapbooking news topics, including of course more CHA news as CHA-Summer gets closer. If you use Twitter, use the hashtag #pcnb to ask questions during the taping!

Watch Paperclipping Newsbreak Live!

If you miss the taping, you can Subscribe to the Paperclipping Newsbreak feed (via iTunes or a feedreader) to make sure you get the audio version of the show when it is released.


Plano Seeking Graphic Designer

The following scrapbook-related position is listed as available on

Graphic Designer – Plano Molding (Plano, IL):

Plano Molding is seeking a full-time Graphic Designer for its Plano, IL headquarters to create marketing materials primarily for its product lines for women (Caboodles and Creative Options) but also for its other lines. Materials to be created include hang tags, labels, carton artwork, sell sheets, advertisements, POP’s, and shelf signage. Responsibilities will also include photographing products, and updating websites.

Qualified candidates should be proficient in Photoshop, Illustrator and QuarkXpress for Mac. Knowledge of Flash software also desired.


Marketing Link Roundup Thursday

Here’s a collection of links that have crossed my desk recently that are relevant to scrapbook businesses:

How To Photograph Your Product To Enhance Your Online Sales In Four Easy Steps (Digital Photography School) – Whether you are a crafter selling on Etsy or a store or manufacturer, it can never hurt to improve your product photography skills. These tips aren’t just for those with fancy equipment – they can help even point-and-shoot owners.

72 Stunning Business Cards That Will Blow You Away (Freelance Switch) – If you need inspiration for your next business card, this collection will give you plenty of food for your creativity. These aren’t your father’s business cards!

Get The Most Out Of Your Welcome Email (iMedia Connection) – All retailers should have an email newsletter, and this article explains the importance of the first email contact with a new sign-up to your mailing list, and how to get the most out of that “welcome” email.

What Social Media Isn’t (Social Media Explorer) – As big a fan as I am of social media, there are limits to what it can do. It can’t work miracles. Social Media Explorer gets very blunt about what you can’t expect social media to do for your company.


CHA-Summer Prediction: The 1930’s Are Recession-Chic!

The past several design cycles in the scrapbook-industry have been heavily 1970’s-inspired at a lot of companies. In case you are annoyingly young enough to not remember the 1970’s first-hand, I’ll elaborate: rainbow colors, woodland animal icons, and disco-inspired prints.

The natural progression of the design cycle should have been to move into the 1980’s next. That had already happened in fashion (legwarmers at Target? shudder!) and the next stop should have been for it to filter into scrapbooking. Except for one thing: we sunk into a massive recession, even depression in some areas, and the 1980’s were all about material excess. The style is just no longer appropriate for the general mood.

Instead, it seems we are transitioning into the 1930’s. We were already seeing some of that style making an appearance in scrapbook stores in previous cycles, most notably in the form of Jenni Bowlin Studio. 1930’s vintage chic is very much her signature style, so she was ahead of the curve on this trend and the excitement about her Farmer’s Wife collection (shown below) at CHA-Winter 2009 reflected that.


There are two probable incarnations of the 1930’s style in scrapbooking. Several recently released or previewed collections for summer illustrate the two variations very clearly.

The first version of 1930’s chic is elegant florals and antique household papers (such as newspapers, books, maps, sheet music, or sewing patterns). This version brings to mind immediately my late maternal grandmother’s house in the upper peninsula of Michigan. A woman who married and set up her first home in the 1930’s, my grandmother retained for the rest of her life 1930’s style touches in her home. It is visible in a recent Pottery Barn Kids collection called French Rose. I can almost smell my grandmother’s house looking at the design:

Pottery Barn Kids vintage example

The new “Vintage Findings” collection from Making Memories, released in June to Michael’s,  illustrates this soft floral vintage style perfectly:

Making Memories Vintage Findings PapersMaking Memories Vintage Findings

This style is all about found objects – vintage memorabilia like tickets and stamps, and household items like hairpins, metal findings and ribbon. While it has been around somewhat at several companies that specialize in creating this style, this summer we will see it become mainstream as major mass market companies adopt it. “Soft” and “calming” is the overall effect.

The second interpretation of 1930’s style is cleaner, more graphic – and more country. “Crisp” and “refreshing” is more the effect of this design ethic. Think red gingham and vintage canning labels. Colors are more primary in tone, although there is still a faded aspect to some of them (except the red – the common thread between these two interpretations of 1930’s is the use of bright reds). Designs are less free-form, with more rigid graphic elements such as stripes and checks being dominant.

The new line from Shabby Green Door, a new division of Daisy Bucket Designs, illustrates beautifully this interpretation of 1930’s country retro chic. Kristi Fitzgerald’s Farmer’s Market line includes all the elements of country 1930’s style, as seen below in the pattern papers and some of the collection’s acrylic stamps.

Farmers MarketFarmers Market stamps

So what does the 1930’s style trend translate to, in general, for the scrapbook industry? I think we will see:

  • Red
  • Muted Yellows
  • Classic “typeset”-style fonts
  • Distressing
  • Sage, sky blue, kraft brown, and pale pink
  • “Found” items

As I mentioned above, some scrapbooking companies were already going in this direction style-wise but at this show we should see this style go mass-market.

Obviously, there are some companies whose signature style is so far away from this style that they will stick to what they do best. But for companies who are flexible in their style or who often do very feminine or vintage styles, I predict that what will be hot (besides the weather) at CHA-Summer 2009 will be 1930’s vintage chic.