Monday Reading On Marketing

Here’s a round-up of interesting and useful links – let’s call this one “Marketing Monday”:

Three Secrets To Make A Message Go Viral: Fast Company uses Brains on Fire’s Fiskars campaign as a case study in how to make a company’s marketing message go viral online.

Movies, Music, Newspapers, And Now The Bike Business: A great article on what the small bike retailer can learn from the challenges faced by the movie, music and newspaper industries. Just mentally substitute “scrapbook” for “bike” as you read it.

Twitter, Zappo’s. and the science of Happiness: A report from SXSWi on the keynote given by the Zappo’s CEO about the company’s focus on the goal of making their customers happy, and the integration of Twitter into that strategy.

Twittering Tips for Beginners: If you’ve been thinking that you or your business need to be on Twitter because of all the buzz about it but don’t really “get” Twitter, this is a great read. NY Times tech columnist David Pogue – the everyman’s tech writer – explains the inner workings of Twitter and its usefulness in non-geek language.