CHA has issued some new information and statistics about the upcoming summer show in July. As of this week, there are 130 exhibitors signed up for the trade portion of the event and a total of 150 exhibitors registered for both events – consumer & trade – with some overlap in exhibitors between the two shows.
Scrapbook exhibitors already on board for the trade portion of the show, according to the website directory, include All-American Crafts Publishing, American Crafts, Anna Griffin, Basic Grey, Bazzill, Bo-Bunny, Cosmo Cricket, C-Thru Ruler Co., DCWV, Doodlebug Design, Fancy Pants, Hambly Studios, Hot off the Press, Jenni Bowlin Studio, Karen Foster, KI Memories, Making Memories, Maya Road, me & my Big Ideas, Mrs. Grossman’s Paper Co., My Little Shoebox, My Minds Eye, October Afternoon, Pink Paislee, Prism Papers, Prima Marketing, Provo Craft, Punch Bunch, Quick Quotes, Quickutz, Ranger, Scrapbook Adhesives, SEI, SRM Press, Stamping Station, The Paper Company, ThermoWeb/MiMi, Tonic Studios, and Ultra-Pro (Chatterbox & 7 Gypsies).
All-American Crafts Publishing, Provo Craft and Punch Bunch appear to be the only scrapbook exhibitors so far who have taken booths in the area that allows them to dual-exhibit at both the trade and consumer shows. Provo Craft in particular, however, has committed to a massive block in that area.
The latest marketing from CHA about the show’s new Orlando location points out the strength of the crafts market in the southeast United States. $9.9 billion (nearly a third of the overall total of $30 billion) of the country’s craft spending takes place here. CHA says that “the relocation allows exhibitors to take advantage of the booming craft industry in the southeast United States where craft spending is significantly higher in this region, with crafters spending several thousands more annually than other U.S. regions.”
CHA is also working on emphasizing the importance of trade shows, even at difficult times for businesses. “The Summer Show is the best place to see all the major industry leaders in one place,” explained Steve Berger, CEO, CHA. “Despite the current economy, the number of exhibitors that have already signed on for the Show is a testament to the strength of the craft and hobby industry and the importance of trade shows during difficult economic times.”
If you are a potential exhibitor who hasn’t signed up for the summer show yet, CHA is advertising its Power Marketing Program for the summer show. The program includes: free publicity in CHA’s digital and print publications, access to CHA’s mailing list to target pre-registered buyers, inclusion in CHA’s Innovation Showcase on-site at the Show and in the Show Preview Guide, as well as the popular “Buyer’s Action Pack” complimentary on-line exhibitor directory listing complete with exhibitor links and images. To sign up, contact Anthony Licata at firstname.lastname@example.org or 800-822-0494. For the best space assignments, you need to sign up by Monday, April 6th.