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Archive | February 26, 2009

Follow-up on CK Media’s Troubles

After surveying Creating Keepsakes’ drop in advertising in the past 12 months, it seemed a good idea to follow-up with an examination of the advertising in the other CK Media magazine still in print: PaperCrafts.

The advertising situation in that title appears even more dire than in CK Media’s flagship title. A year ago, just over 24% of the magazine was paid advertising.  The current issue is 8 pages shorter than the length in March 2008, and still only manages to contain 18.6% paid advertising. Considering that Creating Keepsakes’ “good” numbers a year ago (when it appears they were already having trouble paying their bills) were 33-38%, 18.6% is dismal.

Are the advertising problems industry-wide? To a certain extent, it appears so – which isn’t surprising to anyone following the publishing industry with magazines dropping right and left. A year ago, Scrapbooks Etc. was 32.25% paid advertising. Now, it is 8 pages shorter, and only 25.6% paid advertising content. Memory Makers’ numbers look even worse: In May/June 2008 they were 31.64% paid advertising content. Now, they are 15.4% paid advertising content (although the same length).

While CK convention attendance has seemed strong to outside observers, that doesn’t seem to mean they’ve been any better at paying their bills for that part of their operation. I’ve been receiving numerous reports of creditors who are owed overdue bills that run into as much as 5 digits from doing business with CK Media’s convention department.

And apparently being on the magazine’s masthead doesn’t keep you off the list of the unpaid, either, as Creating Keepsakes’ web hostess Erin Lincoln indicated this morning in a post to a thread on the CK message board about the company’s troubles:

erin-lincoln-message-board-post

Which may be the biggest indicator of all of exactly how deep the company’s troubles are.

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Time to start planning for CHA-Summer 2009!

For anyone who works in the crafts industry, it’s time to start planning for CHA-Summer already. (I know, it’s hard to believe when it’s still winter outside and we’re still recovering from CHA-Winter, but it is!) CHA’s travel site for CHA-Summer is open for business…it’s time to pick your dates and hotel, and start making reservations.

Those of you with eagle eyes may have noticed the appearance of the button leading to the Scrapbook Update CHA-Summer Planning Page in the right sidebar. The page is live and ready to help you plan your visit to Orlando, and can also be reached using the “CHA” tab in the navigation bar at the top of Scrapbook Update.

The CHA-Summer Planning Page includes links to all of Scrapbook Update’s news updates on CHA-Summer, links to official CHA information for the show, and links to a variety of special Scrapbook Update content on travel and show preparation.

Right now, in addition to articles about preparing for CHA, you can check the Traveling to CHA with Technology page for information on the internet and technology service offerings at the various official CHA hotels. Coming soon is a variety of information available about the Orlando area theme parks, and area dining, that will also be able to be reached from the CHA-Summer Planning Page – so keep an eye out for it!

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Did you win a scrapbook mystery?

I still need mailing information from the winners of the scrapbook mystery giveaway! Not all of you supplied email addresses with your comments, so I need you to email me to provide your addresses for mailing the books to.

Once again, the winners are:

wow! I just have to try winning this book! Thank you! :D
Zanya – Feb. 11th, 2009 at 2:37am

You are
wonderful! Thank you for allowing all of us to try to win a free copy
of Laura Childs’ book! How fun! I would love to win this copy :) Pick
me!!
Beverly A – Feb. 11th, 2009 1:32am

Wow,
I have not heard of any of these books. This is great, have to check
these outs. I live in snow country, these would be great to read on
those cold winter nites. Thanks for all the news and tips. Love it.

K

Kim – February 11th, 2009 at 6:59am

So if you are Zanya, Beverly and Kim…send me your mailing info at scrapbookupdate@gmail.com and I will get the books right out to you!

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