NPR has an article and accompanying audio up on their website that originally ran on Valentine’s Day that focuses squarely on the advantage that craft stores (including scrapbook stores) have in the current economy: value. The piece focuses mostly on the trend of handmaking cards for Valentine’s Day, especially at events that were sponsored in-store by Michaels, but also discusses the overall trend right now of consumers seeking value that is benefiting craft stores. It is definitely a must-read for anyone in the industry!
NPR: Craft Stores Feeling Handmade Love
February 19, 2009 by 1 Comment