Here’s part two of the compilation of general notes about products and style trends at CHA-Winter in Anaheim this week. You can view part one here. (A separate post will also follow with notes relating to specific companies.)
Scrapbooking has a posse. Scrapbooking has always co-existed with stamping, home decor, and cardmaking, but those activities were an after-thought for most companies. Now many companies are starting to lean heavily on those other activities to help expand their market reach as the scrapbook market is shrinking. At CHA-Winter this year, there was more focus in booths than previously on displaying samples of product being used to create cards and home decor items. Here’s a display from the Glitz Designs booth:
Many companies also introduced items targeted specifically for the card and stamping market. A few examples: Bazzill introduced boxes of blank cards (obviously designed to compete directly with Die Cuts With A View’s boxes of cards). American Crafts introduced a line of rubber and clear stamps, along with embossing powder. Technique Tuesday’s new stamp introductions were focused mainly on cardmaking designs.
Stamps Visit The Petite Department. Autumn Leaves and Studio G have been making very popular packages of clear stamps for awhile that are $1 or slightly higher priced. The price point makes them great impulse and gift purchases. Lots of other companies are going to be joining them now with small packages of clear stamps at a lower price point – a great selling point in the current economy. Companies offering small stamp packages at CHA included: Making Memories, Maya Road, Prima, Basic Grey, American Crafts, and Technique Tuesday.
Scrapbooking is a hoot. The 70’s retro trend from home decor of using owl icons, which has been around awhile in scrapbooking as well, is becoming even more visible in scrapbooking designs. Prima, Autumn Leaves, Carolee’s Creations, Maya Road, Making Memories, Sassafrass Lass, and Three Bugs in a Rug were among the companies using owl icons in various products.
Dating ourselves? I’ll skip telling you that I was having flashbacks to my childhood on the CHA floor since I’d be dating myself…as well as the owl icons, there is definitely still a 70’s influence present in the color palette on the show floor. Of course, this influence is also currently present in home decor and fashion, so apparently scrapbookers aren’t the only ones who have forgotten enough of the horrors of 70’s design that we now feel compelled to re-live them. Even lines that are otherwise “vintage” or “shabby” in appearance are influenced by the 70’s retro color palette. The blues have a turquoise tint to them, the greens are lime-y, and there is lots of orange and brown.
Going wild. Animal prints showed up in a few surprising places, as accents in lines that aren’t actually animal or zoo themed. Animal print has been kind of a sub-trend in fashion recently, and it seems this is making its way into scrapbooking in a limited way.
Coming up next: Company notes from CHA-Winter 2009!