Archive | January 1, 2009

What’s Your Resolution?

Today is New Year’s Day…and many of us are making personal resolutions for our lives in the new year: weight loss, getting organized, etc.

But another name for a resolution is a goal. They don’t have to be just personal. Now is a good time to re-evaluate (or set some to begin with) goals for your business and professional life. It’s the start of a new year, tax-wise, and the industry’s biggest tradeshow of the year is a few weeks away. Now is a good time to ask yourself what you want to be different this year than last year, what you want to accomplish…and what you don’t want to do that you did last year.

And once you are done re-evaluating or setting some goals for yourself and your business, don’t forget to make sure that your business is ready for the scrapbooking-related resolutions of your customers.

Take at look in most department stores this week and all of the same things are on sale: exercise equipment and home storage. These stores know that there is a hot market for these products right now because it is New Year’s resolution time. But the market shift in scrapbooking may be more subtle than that, and last longer, at this time of year.

Two common resolutions by scrapbookers that affect their shopping habits are budgetary ones and what I will call “speed scrapping” ones. The budgetary ones can be either a limit on their scrapbook budget or an intent to “purge their stash” and use up what they have. Either way, scrapbook stores probably need to adjust their marketing during the period until most people fall off the resolution wagon to focus on more on value and on staples like cardstock (not a bad idea anyway in this tough economy). Scrapbook “garage sales” might be popular during this time – at least at attracting participants who have resolved to purge their stashes.

The “speed scrapping” resolution makers usually resolve to complete a specific number of pages per week, or to stay caught up, or some variation on that theme. They may be open to sales pitches of products that will make their scrapping faster and easier: coordinated kits, sketch and pattern books, and tools like die-cutters. But again, due to the economy (and possible accompanying resolutions on budgets, etc), retailers would be smart to emphasize value as well.

Resolutions are made to be broken…use today to set goals instead and then work toward them!