Comments on: Google Trends Update on Scrapbooking (& Creative Memories)

By: Rod Cook

Rod Cook — Sat, 31 Jan 2009 22:53:30 +0000

I like didactic metrics myself and should have done this before the last post. I apologize. Matching #1 in my last post Creative Memories is counter-cyclical. A perfect indicator is the 26.9% increase in traffic to their website in the last year. http://siteanalytics.compete.com/www.creativememories.com/?metric=uv Rod Cook MLM Detective http://www.mlmwatchdog.com/MLM_DUE_DILIGENCE.html

By: Rod Cook

Rod Cook — Sat, 31 Jan 2009 22:41:50 +0000

Great research with documentation! There are several factors about Creative Memories and scrapbooking that are not in the mainstream of recession research. The tip of the iceberg is:
1. Direct sales Companies like Creative Memories (MLM-Network Marketing)thrive in a recession. Want proof?
http://www.mlmconsultant.com/mlm_network_marketing_economy_recession.htm
2. Next – Why? Because people are cutting back on spending big bucks on socializing in night clubs and expensive restaurants. Scrapbooking on or off line is a socializing experience with friends and family… It leaves a tangible for history and to show off to other scrapbookers.
3. Creative Memories offers and opportunity for women to easily enter into a part time business for less than a night out on the town. Making supplemental income on a part time business is comforting during a recession (back to #1 above)
Rod Cook
MLM WatchDog
http://www.mlmwatchdog.com

By: Rod Cook

Rod Cook — Sat, 31 Jan 2009 22:19:06 +0000

Great Summary and review but there are several factors that make Creative Memories strong in a down market: 1. People looking for income part time and full time. Direct Sales Companies like Creative Memories (Network Marketing companies are counter cyclical they grow during a recession. Want proof? http://www.mlmconsultant.com/mlm_network_marketing_economy_recession.htm 2. Women especially are looking for low cost socialization to replace high cost dinners out and other expensive entertainment. Scrapbooking fills that niche on or off line. 3. So I would bet on Creative Memories! Rod Cook http://www.mlmwatchdog.com

By: Sandra

Sandra — Fri, 05 Dec 2008 00:30:08 +0000

Here’s my humble opinion on the French situation
Although every day we here about companies closing their doors and people losing their jobs, the economic crisis hasn’t completely developed, yet … It will come though, sooner than we think.
With our euro currency being so strong, French scrapbookers buy a lot in American online stores or EBay. Even with shipping & handling costs, it’s still cheaper for us to buy stuff directly in the US or Canada than going to our local SB boutique. Add this to the fact that there are less sb stores and you get an increased number of Google seaches.
Also, scrapbooking is relatively new in France and there are many new scrapbookers needing supplies.
Voilà ! C’était mon avis. Bonne journée !
Sandra

By: nj scrapper

nj scrapper — Thu, 04 Dec 2008 16:14:03 +0000

I’d love to see this type of info on digital scrapbooking or photo books! I know that Creative Memories branched into this area at about the time of the flattening of the scrapbooking market. I believe that this is an important option for picture takers, many who are not interested in making a traditional scrapbook.Creative Memories is adding focus to this market.