Is Personal Branding As We Know It Dead?

October 24, 2008 By Nancy Nally 1 Comment

Is personal branding as we’ve traditionally known it dead? Some well-known web 2.0 personalities think so.

What does this have to do with scrapbooking? Being a scrapbook industry celebrity – arguably a key component in commercial success as a designer/instructor/signature product line – is all about successful personal branding.

At a recent MediaBistro.com panel in New York, Julia Allison, Loren Feldman and Gary Vaynerchuk talked (among other things) about how new media is turning traditional PR on its head and leveling the playing field in the area of personal branding.

After the panel, Loren and Gary talked briefly and summed up their feelings about personal branding on camera:

Filed Under: Business

About Nancy Nally

Nancy Nally is the founder & editor of Scrapbook Update and the owner of Balalaberry Media LLC. She's also the co-host of the popular Paperclipping Roundtable podcast, and the Modern Business columnist for Creative Retailer magazine. Her self-paced class "Pro Press Releases" is currently available from Big Picture Classes.

Comments

Dan Schawbel says:

October 25, 2008 at 11:07 pm

Personal branding isn’t dead. Loren’s message is that you will succeed if you be yourself (and stay human). Personal branding is all about being yourself and presenting it to the world. I think that he has a different definition of personal branding than the rest of us.

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