Archive | September, 2008

CHA Winter 2009 Show To Have “Green” Theme & Major Exhibit Changes

Preparation and plans are already starting to ramp up for the 2009 Craft & Hobby Association  (CHA) Winter Convention & Trade Show which will take place in Anaheim, CA from January 25th through 28th 2009.

2009 Show to Help Members Learn To Be Green

The theme of the 68th annual CHA trade show will be “It’s Easy Being Green: Discover the Possibilities.“CHA says the shows’ theme is to help its members to take their first steps toward capturing part of the $208 billion green market.

“As consumers become more aware of environmental issues and demand eco-friendly products, the craft and hobby market must evolve to meet those needs” explained Steve Berger, CEO of the Craft & Hobby Association.

Major Changes Planned For the Show Floor

Attendees and exhibitors at the show will see some major changes in the layout of the exhibit hall that will almost certainly please them. The new exhibitors will be in the main exhibit hall this year, instead of in another hall on another floor of the convention center as they have been in the past few years.

This inclusion was accomplished by eliminating on-floor storage areas in the main exhibit hall, shifting the registration to the lobby area, and moving the educational theaters into ballrooms. Along with the discontinuation of Project Runway and relocation of the Designer Displays and Innovation Showcase, these changes freed up enough space in the main halls that CHA no longer needs Hall E.

This change should make life at the show much more time-efficient and less tiring for the attendees who don’t have to trek between the two halls, and it should improve the visibility of the new exhibitors whose area in the past was much less trafficked than the main exhibit hall.

CHA Expects Good Attendance At Show

The discontinuation of the use of Hall E does not reflect the need for less booth space at CHA due to the poor economy. It was made clear to me in response to questions to CHA’s media representatives that they are offering the same amount of exhibit space as last year but just fitting it more efficiently into the main hall.

As of September 15th, CHA says that 56 companies, or 14.5% of exhibitors, have increased their reserved booth space from the 2008 show. Also they report that hotel bookings for the show are up significantly from this point in 2008.


New Joann’s Opens in Daytona Beach

Back in June I reported that Joann’s was taking over the Daytona Beach, FL location of the AC Moore that was closing there (as well as reportedly several others in the state). At the time, a rep. for Joann’s confirmed that Joann’s was opening new Florida stores in 2008 but declined to confirm specific locations.

Joann’s threw a grand opening today for their new Daytona Beach store – in the old AC Moore location on International Speedway, just as was reported. Crafting celebrity Donna Dewberry arrived during my visit to demonstrate her bestselling  One-Stroke Painting technique. A large crowd – several dozen people – was crowded around her as she went through several demonstrations (tearing off the signed paintings and giving them away when they were completed) in the time I was in the store.


The store is a small-format Joann’s store, with a much smaller scrapbooking department than the superstores have. The scrapbooking department wasn’t that busy compared to the fabric department and several other areas.

There wasn’t a single Creating Keepsakes branded product that I saw other than a few books, although their products were a huge fixture in the last superstore that I was in. The brands that I did see a lot of included Fiskars/Cloud 9/Heidi Grace, EK Success, Sandylion, KI Memories, Die Cuts With A View, Around the Block, and Creative Imaginations. A lot of room was devoted to exclusive Debbie Mumm products and also to die cutting machines.


Get Ready For World Card Making Day!

PaperCrafts magazine announced this week that Saturday, Oct. 4th will be the third annual World Card Making Day.

According to CHA, one in six households now participates in creating handmade cards, and those numbers are continuing to increase.  Given the decline in the scrapbooking market recently, other papercrafting markets like card making are all that much more important to the survival of papercrafts businesses. An event like World Card Making Day is a great marketing opportunity that shouldn’t be passed up!

World Card Making Day is timed perfectly to help launch papercrafters on holiday card making projects. It’s a great way for scrapbook businesses to start their holiday marketing (if they haven’t already – I’m seeing new Christmas scrapbook products already in my local Target and Michael’s).

Special events like WCMD at stores encourage crafters to set aside time to start work on projects before the craziness of the holiday season is in full swing. Since crafts like handmade cards are an “optional” part of the holiday season, starting people on them early ensures that the customer’s money will not be lost to faster alternatives (ie premade cards) when the insanity of the holiday rush descends on people an “to do” lists start getting trimmed along with trees.

For more information on the event, visit the World Card Making Day website. The site includes information on retailers participating in WCMD events, an inspiration gallery of beautiful cards with complete supply lists and instructions, and a gallery for posting user creations.


Canon Brings Out New Cameras For Holiday Shoppers

canon-sd990isCanon is bringing out a whole line of new cameras at Germany’s Photokina camera show, just in time for holiday shopping. And as usual from my favorite point-and-shoot camera company, they are big steps forward in technology and have me wondering how long before I can justify another new camera purchase!

Want 14.7MP in a point-and-shoot? The new G10 ($499) and SD990IS ($399) both provide that many MP, along with optical image stabilization in their zoom lenses. Several other new Canon point-and-shoots are available in the 9-10MP range with varying zoom length and other features.

Optical image stabilization appears to be a standard feature now among all of Canon’s new introductions. I have Canon’s optical image stabilization in my 8MP SX100IS (which was upgraded to to the $279 9MP SX110 IS in this round of releases) and I love it. I can shoot fully zoomed in mediocre lighting conditions with the 10x zoom and get a pretty crisp shot! The difference from my previous camera without the optical stabilization is startling.

canon-5d-mark-iiBut if you need even more MP or have to have an SLR, Canon is also releasing the 21MP EOS 5D Mark II. With an MSRP of $2699 – just for the body – this shooter isn’t for everyone but it’s certainly drool-worthy. It’s also the first Canon SLR with Live View and video mode – innovations that were recently made first in the SLR realm by Olympus.

Want an SLR but can’t stomach the price tag on the 5D? There’s also a new EOS 50D, an update of the 40D, with 15MP and a body-only MSRP of $1399. It’s a big update, including Canon’s new Digic 4 processor and a hi-res screen.

Amazon has these up for pre-order already. If you’d like to read full details, check out the DPReview coverage:


[Positions] Available Scrapbook Positions

The following scrapbook-related position is currently listed on

Graphic Designer:

Aerotek Commercial Staffing has yet another listing up for two full-time temporary/contract graphic designers for a scrapbook company in Provo, UT. This listing describes the company as “one of the largest companies in the Utah County that specializes in providing quality scrap booking products.”

The position is described as:

The Graphic Designer must have at least 4 years of experience in the graphic designing field and be familiar with PhotoShop and Illustrator, must have experience with Scrapbook paper designs, Flyer Ad’s Catalogues, Product Packaging, Wall art, and wall design. etc.

We are looking for someone with a very creative background and a great personality that will be designing art work for home decor.

Compensation is $14-$17/hr (increased from previous listings that appear to be for the same positions) and pay is listed as negotiable based on experience.

The following company is also hiring for a papercrafting related position:

Retail Store Instructors – A Muse Stamps:

A Muse Art Stamps is looking for instructors to join their Retail Store Instructor Program, especially ones who live in the following areas: California, Florida, Illinois, Iowa, Massachusetts, Michigan, New York, Ohio, and Wisconsin.

Deadline for applications is October 12th. Please see the link above for details of requirements and compensation.