CHA Winter 2009 Show To Have “Green” Theme & Major Exhibit Changes

Preparation and plans are already starting to ramp up for the 2009 Craft & Hobby Association  (CHA) Winter Convention & Trade Show which will take place in Anaheim, CA from January 25th through 28th 2009.

2009 Show to Help Members Learn To Be Green

The theme of the 68th annual CHA trade show will be “It’s Easy Being Green: Discover the Possibilities.“CHA says the shows’ theme is to help its members to take their first steps toward capturing part of the $208 billion green market.

“As consumers become more aware of environmental issues and demand eco-friendly products, the craft and hobby market must evolve to meet those needs” explained Steve Berger, CEO of the Craft & Hobby Association.

Major Changes Planned For the Show Floor

Attendees and exhibitors at the show will see some major changes in the layout of the exhibit hall that will almost certainly please them. The new exhibitors will be in the main exhibit hall this year, instead of in another hall on another floor of the convention center as they have been in the past few years.

This inclusion was accomplished by eliminating on-floor storage areas in the main exhibit hall, shifting the registration to the lobby area, and moving the educational theaters into ballrooms. Along with the discontinuation of Project Runway and relocation of the Designer Displays and Innovation Showcase, these changes freed up enough space in the main halls that CHA no longer needs Hall E.

This change should make life at the show much more time-efficient and less tiring for the attendees who don’t have to trek between the two halls, and it should improve the visibility of the new exhibitors whose area in the past was much less trafficked than the main exhibit hall.

CHA Expects Good Attendance At Show

The discontinuation of the use of Hall E does not reflect the need for less booth space at CHA due to the poor economy. It was made clear to me in response to questions to CHA’s media representatives that they are offering the same amount of exhibit space as last year but just fitting it more efficiently into the main hall.

As of September 15th, CHA says that 56 companies, or 14.5% of exhibitors, have increased their reserved booth space from the 2008 show. Also they report that hotel bookings for the show are up significantly from this point in 2008.

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