Pottery Barn (and its kids division, Pottery Barn Kids) is a major style bellweather for the upscale home décor market. They are a major influence on the styles Target translates into lower cost versions for their market (and bless them for it!) and a good source of what is considered mainstream in home décor. This means that they are also a good source of what trends will filter down into the scrapbooking and crafts market, and how well accepted those trends will be by consumers.
I got my copy of the latest Pottery Barn Kids catalog yesterday and was immediately struck thumbing through it by some trends that it seemed to predict for the future or current ones that it seemed to cement.
Red and Pink: One of the hot new color combinations in their girls’ collection is using candy red as an accent color with pastel pinks (such as the Allie bedding collection shown).
Polka Dots: The girls’ collections feature polka dots everywhere. It wasn’t just limited to a single collection – polka dots were used for accent pieces in several collections, as well as the primary design element in the Marissa Collection.
Bright Orange: Orange, part of a design trend for a while now, remains a strong design element of Pottery Barn Kids’ boys’ collections. So it will probably be sticking around in scrapbooking for awhile too.
Paper Piecing – with patterned paper: No, there wasn’t paper piecing in the Pottery Barn Kids catalog, but there was this Brooke quilt (quilts being a staple of Pottery Barn, of course) with pieced designs with printed fabric instead of solid colors. We’ve already been seeing paper piecing starting to make a comeback in scrapbooking. It was about time for it anyway in the “fashion cycle” of scrapbooking, plus paper piecing is a very affordable technique to use as economically strapped scrapbookers look to stretch their supplies. Last time around, it was done primarily with solid-colored cardstock, but I think this time around indicators are pointing to it being done more with patterned paper. Which leads me to the next trend in the Pottery Barn Kids catalog…
Small Patterns: The past few years have seen a trend of large patterns on paper that were clearly imported from home dec and which were challenging to use for many scrapbookers. A look at the Pottery Barn Kids catalog shows a shift, at least in this part of the home dec market, back to smaller patterns – which is necessary for scrapbookers if papers are going to be used in small pieces for paper piecing and for other small projects like mini-albums that stores are marketing to extend their reach.
Owls: While this design element has hit scrapbooking already, it hasn’t quite gone mainstream. The designs being currently seen in places like Pottery Barn Kids’ Brooke Collection (pictured above) could help the motif finally gain some traction in the scrapbook world and stick around for a while.
Black & Yellow (& White): On the more sophisticated side of their kids offerings, Pottery Barn Kids’ Sadie Nursery Collection uses black, white and yellow with graphic prints (and incorporates polka dots).
Retro: History tells us that during bad economies like the current one, people turn to nostalgia for what they saw as a simpler time. This is reflected in the Pottery Barn Kids catalog in offerings of Star Wars themed sheets that are licensed with the original 1977 designs, vintage Spiderman designs, and antique cowboy and sports themes.