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Archive | July 25, 2008

Craftrends to Cease Print Publication

What a difference a year makes! This time last year, CK Media was publishing two print trade publications: Its long-time publication Craftrends, and the newly created Memorytrends, specifically for the huge scrapbook industry trade segment.

The Memorytrends Magazine experiment was short-lived. It debuted at CHA-Winter 2007 and its final issue was the September/October 2007 issue.

Now comes word, via my issue of Craftrends that arrived today, that Craftrends is also ceasing publication – or rather, as Editorial Director Bill Gardner explains, being “replaced by Craftrends E-News, the monthly email newsletter that we’ve been distributing since February 1.”

Gardner blames decreased advertising revenue along with increases in postage and paper costs for the demise of the print edition of Craftrends.

Craftrends E-newsletter is distributed montly, as opposed to every other month for the print magazine, and Gardner says the company is planning website improvements to go along with the newsletter. Advertising opportunities are still available on both the website and newsletter for companies who want to get the word out about their product to the trade audience.

The Craftrends E-News has already been going out to everyone on the subscriber list that Craftrends had an email for. If you are a Craftrends subscriber and haven’t been receiving it the first of every month, send your name, company name and email address to bgardner@ckmedia.com

It should be yet another wake-up call to those in the industry that we are in trouble when even the most long-running publication for the trade can’t keep going in its usual manner. Times are changing….business will have to adapt or die. Although this seems like a death, to shut down the Craftrends print magazine, going digital is actually a rather drastic attempt to adapt. Whether it will work, only time will tell.

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CHA-Summer 2009 Will Bring Big Changes

CLN Online and Craftrends are both reporting (and I’m hearing from upset CHA members) that there will be big changes to the CHA-Summer show in 2009. Those changes will start with the venue, which will move from the show’s longtime home in Chicago to a new venue in Orlando. Also the show will take place on weekdays (Tuesday-Thursday) July 28th-30th instead of the traditional weekend date.

But perhaps the biggest – and most controversial – change of all is the addition of two days of consumer show dates following the three days of trade show. No details have supposedly been ironed out yet about exactly how this will work (whether exhibitors will be required to stay for the consumer show, whether retail sales will be required or allowed at the consumer event, etc).

So far, the overwhelming reaction I’ve seen and heard in various forums from those in the trade is negative, especially to the idea of the consumer show. Most of the complaints revolve around the extra expense and time seemingly being required of companies by the addition of the two consumer days, as well as concern that the consumer show will hurt area retailers.

CHA will be holding conference calls to get input and answer questions about the changes. The calls are scheduled for the following dates (note the first one is tomorrow):

  • Friday, July 25th, 11 a.m.-Noon
  • Friday, August 8th, Noon-1 p.m.
  • Tuesday, August 12th, 3-4 p.m.
  • Monday, August 25th, 2-3 p.m.

To participate in the conference calls, pre-registration is required (which is done on a first-come, first-served basis). This can be done by emailing Tara Smith (tsmith@craftandhobby.org) with your first and second time preferences. If no response email is received, call 201-835-1223.

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