Joann’s used a great idea a couple of weeks ago for extending a marketing campaign by using a coupon code. Their June 22nd mailing to their email list featured Die Cuts With A View products and then had a teaser for a coupon code for free shipping on orders over $25.
The catch was that the code was included in a brief video that was embedded in the email so to get the code you had to watch the video! The video was Cuttlebug demo.
Promising customers a coupon code is a great way to get them to watch the video, especially if the video itself has some interest and value. Basic video production technology is getting very affordable and with cheap (and even free) distribution options available, including video in mailings is something that even the most low-budget marketing plan can include.
Give it a try…get your customers to watch a short video with a light sales message by promising a coupon code for their time! You might be surprised at the results!