Cosmo Cricket took a break from announcing the results of their recent design team contest today to tell a story that provides an unflattering glimpse into Creating Keepsakes magazine’s behind the scenes relations with manufacturers.
The story was posted on the Cosmo Cricket blog by the company’s owner, Julie Comstock, and it happened just before the company’s first CHA show in the winter of 2007.
Just before WCHA07 (our first winter show as a company) an editor from Creating Keepsakes called me and asked if I could do a project with our soon-to-be-released Buck Naked Lacing Cards. The deadline was tight, she had called at 4:00 in the afternoon and needed the project the next morning, so there wasn’t time to get any product to a designer. I created the following project. Scanned it and emailed it to her the next morning. By afternoon I hadn’t heard back. So, I called. She said to me that the project just “wasn’t exactly what they had in mind.” I asked, “What did you have in mind,” thinking I had misunderstood the assignment. She said, “We just need something really hip and cool.”
If you’d like to see the layout that was rejected by Creating Keepsakes, you can see it in the entry posted on the Cosmo Cricket blog. I’m not sure what Creating Keepsakes thinks is “hip and cool” but that is certainly a beautiful layout.
I really hope that kind of treatment – calling companies for last minute projects, and then not even bothering to let them know that you don’t like the project they scrambled to complete at your request – is not routine at Creating Keepsakes. It is unprofessional to say the least.
Cosmo Cricket doesn’t seem to have taken too much offense from these events. They had a successful CHA-Winter without the promotional push from Creating Keepsakes and have advertised since from time to time with the magazine. But that still doesn’t excuse the treatment they received.
Magazines like Creating Keepsakes (just like many fashion magazines) are in a unique position of power in their industry in that the spotlight of their pages can “make” a company. They have to be careful that having that power doesn’t go to their heads and make them leave their professionalism and their ethics behind when dealing with companies that need Creating Keepsakes more than Creating Keepsakes needs them.